Over the last decade, mobile technology has quickly become the core of almost everything, changing consumer behaviour forever. So it should come as no surprise to you that this new medium has also had a major impact on other areas such as e-commerce, brand awareness and customer service. Today, more than 85% of internet users are mobile.
But with this rise in popularity of mobile marketing, competition among mobile marketers has become fierce. So what does it take to be a successful mobile marketer? In this post, we share with you some of the best mobile marketing tips to improve your strategy and ultimately boost your business, by learning the definition of affiliate marketing.
What is mobile marketing?
Mobile marketing is essentially the art of marketing your business in a way that appeals to mobile users. (So almost everyone.) According to WordStream,
When done right, mobile marketing delivers personalised, time- and location-based information to customers or potential customers who use smartphones, so they get exactly what they need, even when they’re on the go.
Mobile marketers are responsible for collecting mobile user data and finding ways to both improve and personalise the mobile journey. As mobile continues to grow and become more popular, mobile marketers are aware of the importance of a good mobile experience. This includes providing top-notch customer service and customer experiences throughout the mobile journey.
However, many mobile marketers now rely on user feedback methods, such as providing mobile feedback surveys and mobile messaging. These marketers also like to run analytics from time to time to ensure that the improvements they make are meaningful and effective in improving the mobile journey. But what makes one mobile marketer more successful than another?
We have the answers for you. Here are the 7 mobile marketing tips to improve your strategy:
1. Know your audience and understand how they interact with mobile devices
No matter how good you think your campaign is or how good it looks on paper, there’s no point going through with it if you don’t accurately target your audience.
Ask yourself if they are tech-savvy users with the latest smartphones? Are they downloading applications? Or are they late-adopters who don’t really know their way around a smartphone? Perhaps they are best targeted via a mobile website rather than an app.
Depending on who your target audience is and what their tech savvy and mobile habits are, you can tailor your campaign to their needs and behaviours using the data you collect about your target audience(s).
2. Stay relevant
A common thread across all best practices for mobile marketers is providing a relevant experience. When marketers know how to leverage context for relevance, they’re certain to achieve success.
It’s key for companies to stay up to date with the latest trends in digital and mobile marketing. There are always new and innovative tools and techniques to improve your mobile app, and it’s important to use these to stay ahead of the game. Keeping an eye on what your competitors are doing, improving customer data and taking advantage of emerging technologies is essential to staying relevant.
In 2019 mobile advertising spending totalled 189 billion USD, and in 2015, mobile advertising spending in the United States came to an estimated $12.5 billion. That’s a massive climb! So what is this growth attributed to? The ‘near-universal demand for smartphones and online content’. In other words, mobile advertising is definitely not going anywhere anytime soon.
Mobile is the enabling centrepiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behaviour.
– Tomi Ahonen, consultant and speaker
3. Listen to mobile users
By developing a deeper understanding of your mobile users, you will be much better equipped to cater more effectively to their needs. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised — especially if businesses wish to maintain a loyal and satisfied customer base. This is where the collection of in-app feedback comes in handy.
Listening to your users by collecting in-app feedback will not only help mobile marketers learn more about the wants and needs of their users, but also give them the insights they need to both measure and improve mobile performance.
The customer is the only one who knows what he/she wants to see, so take advantage of their feedback. By using their feedback, things such as bug reports are solved much more quickly in the app. In this article, you will find more information about how to gather the best in-app customer feedback.
A user-friendly mobile app is just as important as a user-friendly website. So don’t wait too long to ask for user input, because that’s what it’s all about: a happy and loyal customer.